![]() ![]() Paramount+, currently priced at $4.99 a month, will increase to $5.99 a month for the essential tier without Showtime. Paramount is integrating Showtime and Paramount+, a strategic move that will benefit subscribers in terms of a broader content slate and the company by consolidating content acquisition costs and marketing expenses. ![]() and select international markets,” Bakish said. And so in 2023, we will raise price, both for Paramount+ Premium and Essential, both in the U.S. We are on the value end of the pricing spectrum. “Paramount+ offering is far from the industry price leader. A factor in revenue growth will include price increases. Paramount+ price increasesīakish noted that growing subscriptions and subscribers will be important in 2023, but revenue growth is the key performance indicator the company will focus on this year. To that end, we focused on developing, expanding and exploiting the premium content franchises fans love, an approach we’ll lean into more and more,” added Bakish. “We know our audiences, which enables us to efficiently manage content spend across platforms. “We see a year of continued content and platform momentum ahead of us, a year of further scaling streaming as we hit the peak investment point, a year where we further harness the power of One Paramount, including importantly with our Paramount+ Showtime integration and a year where we look to the ad market to turn as we get to the back half,” Bakish said. Reproduction without permission is prohibited. While impacted by a challenging economy and a soft ad market, the company exceeded expectations in some areas, and they expect to continue their investment and growth into 2023.Ĭopyright © 2023 Authority Media Network, LLC. On the Februearnings call, president and CEO Bob Bakish said 2022 was an investment in the company’s streaming business. Pluto TV, a free, ad-supported streaming service, grew global monthly active users to 6.5 million during the fourth quarter.The service also had the most sign-ups in 2022. Antenna reports that since the launch of Paramount+, it is the #1 premium streaming service based on domestic sign-ups and gross subscriber additions.Partnerships like Walmart, Delta, Sky, Canal+, Amazon and Roku helped Paramount+ grow its audience base for the year.Internationally, Top Gun: Maverick and Yellowstone attracted new subscribers.The company said subscription growth was driven by strong content, including the NFL, and the success of popular franchises including Top Gun: Maverick, 1923, Tulsa King and Smile.Paramount Global’s direct-to-consumer audience added 10.8 million subscribers, including Paramount+, during the fourth quarter.Other direct-to-consumer highlights for the fourth quarter include the following: In the fourth quarter, Paramount’s direct-to-consumer revenue grew 30% to $1.4 billion year-over-year, including Paramount+ whose revenue grew 81% to $800 million year year-over-year. Paramount’s total direct-to-consumer global audience is now more than 77 million. The service now boasts 56 million subscribers. A key highlight is the growth of the company’s Paramount+ streaming subscription service which added 9.9 million new subscribers in the fourth quarter. Last week, Paramount Global announced their fourth-quarter and full-year 2022 financials.
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